PlayStation is launching their 4th version PLAYSTATION 4 for their huge fans. It is launched on November 15, 2013, in North America, and November 29, 2013, in Europe and Australia, and will compete with Nintendo's Wii U and Microsoft's Xbox One, as part of the eighth generation of video game console

it attracts their fans by incoporating features such as AMD processor shifting from complicated cell architecture of ps3 . Sony make plans to  focus on social gameplay by incorporating a "share" button on the new controller and making it more user friendly. it also focus on interactivity with other services and devices. PlayStation App, which will connect smartphones and tablets into a second screen to enhance gameplay; and PlayStation Vita, which will be able to play a majority of the games through Remote Play.

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