Follow these simple rules and you will have customers buying from you again and again

1. Make building the relationship more important than making the sale
2. Create opportunites for customers to buy ,rather than opportunities for you to sell
3. Have meaningful conversations and never give a sales pitch
4. Be curious about the customer as a person and let the friendship evolve from that
5. Don’t try to be a hero who swoops in to solve the customers problem
6. Believe in your heart that you and your firm are the best at what you do
7. Deliver exactly what you promised to deliver,no matter what !

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