Reviews from research firm Forrester doesnt give a good report of facebook's ,marketing platform.

In a letter send to Facebook's CEO Mark Zuckerberg, from Forrester's vice president and principal analyst Nate Elliot talks about the social network's value for marketers.

it opens with the sentence, "Facebook is failing marketers," Elliot delves into why Facebook has been a less than stellar social platform for these folks. 

Citing a Forrester survey of 395 marketers and executives at large companies located in the U.S., Canada and the U.K, Forrester was told by the sample that "Facebook creates less business value than any other digital marketing opportunity." Yikes.

According to Forrester, out of 13 different online marketing strategies and sites, Facebook came in dead last, with a satisfaction score of 3.54 on a 5-point scale. Forrester points out that Facebook isn't good at driving engagement between businesses and their customers.

As a reply to this, Facebook told Business Insider, "the conclusions in this report are at times illogical and at others irresponsible." 

But Forrester warns that Facebook better start working on it or the future may not be so merry. "We don’t believe that Facebook will make the changes needed to win back marketers’ hearts. In fact, we don’t believe the company even sees the need to change: Its enormous revenues have blinded it to marketers’ growing dissatisfaction. But if it doesn’t change, the results will be dire."

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